How to get your brand mentioned by ChatGPT, Perplexity, Gemini and Claude

Getting named by AI assistants isn't luck. The brands that show up tend to do the same handful of things well. Here's a practical checklist you can work through.

1. Make your site machine-readable

AI crawlers reward clarity. The basics:

• Schema.org markup. Add Organization, Product and FAQPage structured data so models can parse exactly what you are, what you sell and what you answer.
• A clean robots.txt that explicitly welcomes AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) instead of accidentally blocking them.
• An llms.txt file — a simple map of your most important pages written for AI systems. (We wrote a whole guide on this one.)

2. Write the way people ask

AI answers are assembled from content that directly matches a question. So:

• Use real questions as headings ("How much does X cost?") and answer them plainly right underneath.
• Add an FAQ section to key pages — it's the single most "quotable" format for answer engines.
• Prefer specific, factual statements over vague marketing copy. "Starts at $10/month for one website" is citable; "affordable pricing for everyone" is not.

3. Build authority and consensus

Models trust brands that the wider web describes consistently:

• Get listed in reputable directories and industry roundups.
• Keep your name, category and description consistent everywhere — your site, LinkedIn, review sites, Wikipedia/Wikidata if you qualify.
• Earn mentions and links from sources the AI already reads. Being cited elsewhere makes you more likely to be cited in an answer.

4. Cover the comparison queries

A huge share of AI recommendations come from "best X" and "X vs Y" style questions. Make sure there's clear, honest content that positions you for the comparisons you can win — your niche, your audience, your differentiators.

5. Measure, then repeat

Here's the part most people skip. You need to know:

• Which platforms mention you (they don't agree).
• Which questions trigger a mention — and which don't.
• Who gets named instead of you, so you know your real competitive set.
• Whether your changes actually moved the number over time.

Without that feedback loop, you're optimizing blind. With it, GEO becomes the same tight measure-and-improve cycle you already know from SEO.

Where buuuzi fits

buuuzi automates steps 1 and 5: it audits your site against 14 AI-readiness checks with copy-paste fixes, then tracks how the four major assistants mention you over time and who they mention instead. Start free and turn the checklist above into a number you can watch go up.